Pure Storage announced new self-service features for its Pure1 storage management platform and Evergreen portfolio. These enhancements are part of the company’s ongoing effort to offer valuable, software-based solutions through a unified platform experience to its global customer base. 

This strategic shift underscores Pure Storage’s commitment to adapting to the changing needs of modern enterprises, which demand efficient, cost-effective, and scalable storage solutions, according to the company in a post

“Rooted in high-performance all-flash storage hardware, Pure has evolved into a transformative platform emphasizing Storage-as-a-Service and automated software delivery. Today’s milestone reflects our unwavering dedication to meeting the dynamic needs of modern businesses through scalable, self-service storage solutions,” Prakash Darji, general manager of digital experience at Pure Storage wrote. “We’re excited to deliver an enhanced services experience to our global customers, eliminating IT bottlenecks with expanded self-service capabilities.”

New highlights include self-service autonomous upgrades to the Purity operating environment for ActiveCluster without any manual effort, streamlined ransomware anomaly detection, automated disaster recovery-as-a-service, and much more. 

Now in Beta, Pure Storage partners gain an extra layer of granularity in performance as well as an improved user experience with partner intelligence and performance tracking. Simplified invoice management offers transparency across Evergreen subscriptions within a single pane of glass view for customers.