Fastly has announced a new bot management solution to help companies fight back against bots at the edge. Fastly Bot Management was designed to help cut down on fraud, DDoS attacks, account takeovers, and other online abuse. 

It automatically identifies and stops bots that are attempting to engage in fraudulent activity, which could ultimately result in bad customer experience, refunds, or increased customer support overhead. 

Fastly Bot Management instantly classifies bots as malicious or non-malicious through a variety of techniques, including client fingerprinting, known bot signatures, and traffic patterns.  It also uses AI to continually improve detection and make it faster and more accurate.

It provides both server-side and client-side mitigation techniques, such as interactive or non-interactive challenges, rate limiting, and blocking.

Because it operates at the edge, it stops bots before they reach a company’s applications or APIs, thus preventing latency issues. 

The console for managing bots is designed to be developer friendly and easy to use, so that teams can quickly respond to potential threats. It is available as part of the company’s Next-Gen WAF and existing customers get access to this new solution right away without having to do any additional configuration. 

“Every day, bad actors, including bot operators, are looking to disrupt and fraudulently monetize ecommerce and other Internet traffic with automated attacks, putting organizations at risk of fraud, security attacks, and account takeovers. Organizations need to quickly protect good traffic and block malicious traffic,” said Kip Compton, chief product officer at Fastly. “With Fastly Bot Management as a unified part of our security offerings all powered by Fastly’s Edge Cloud Platform we are helping our customers – especially global e-commerce and media companies – defend against these attacks with our simple-to-use single platform solution that scales to meet their website and application needs and reduces fraud risk and infrastructure costs.”