Pure Storage is introducing a simpler approach to data and storage management that it says will allow organizations to focus more on business outcomes than on infrastructure.
Enterprise Data Cloud (EDC) allows IT teams to centrally manage a virtualized cloud of data regardless of how many different locations it’s stored in, spanning on-premises, public cloud, and hybrid.
According to Pure Storage, traditional storage models lead to fragmentation, silos, and data sprawl. As data volumes rise, companies need to shift their mindset from managing storage to understanding how, where, and why their data is used.
This is where EDC comes in. It enables IT teams to unify their data into a virtualized cloud governed by an intelligent control plane for management.
The new architecture is built on Pure Fusion, which unifies storage across on-premises and cloud by offering a unified, virtual storage pool.
“It’s time to stop managing storage and start managing data. With AI increasing the potential value of enterprise data, and cyber-threats imperiling it, data storage architectures and the tools for managing data have not kept pace. Only Pure Storage has innovated an architectural approach that enables enterprise customers to manage their global data estate. Pure Fusion allows customers to create their own global Enterprise Data Cloud empowering them to manage their data with the control, automation and tracking needed to lead in a data-driven world,” said Charles Giancarlo, chairman and CEO of Pure Storage.
Pure Storage also announced some other updates across its portfolio, including:
- Presets and remote provisioning for fleetwide file, block, and object in Pure Fusion
- Orchestrated workflows that can be deployed across the entire IT environment
- Integration with Rubrik Security Cloud
- Storage that is optimized for CrowdStrike Falcon LogScale
- Recovery for VMware
- General availability of AI Copilot
